Advance Clearing Serum
Buy 3 + 1 FREE
Bestseller
10% THD Vitamin C + bakuchiol for brighter, more even-looking skin.
£25£30
Shifah
Halal skincare & haircare
Get yourself back. Skincare rooted in faith.
Skincare rituals for dark spots, uneven tone, blemishes, dullness and dryness.
10% THD Vitamin C, 4% Niacinamide and plant-based bakuchiol, the retinol alternative. Alcohol-free, and every purchase feeds someone in need.
Built for pigmentation-prone skin.
26x
more absorption with THD Vitamin C than a common vitamin C, in a lab study
59%
saw improved dark spots in 12 weeks with bakuchiol, in a clinical trial
75%
of customers come back for more
Rated 4.9★ · 50,000 customers served
- Halal-friendly plant-based ingredients
- No fillers or BS
- Only cold-pressed oils
- No heating of oils
- No parabens or paraffin
- Non-GMO
- No pesticides or herbicides
- No hormone disruptors
- CPRS compliant
- UKCPN notified
- GMP & ISO certified manufacturing
- Every purchase feeds
Shop by concern
Loved by 50,000+ happy customers
As seen in
Real people. Real results.
Verified reviews from SHIFAH customers.
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★★★★★Verified buyer
Fabulous serum, changed my skin texture within days. Skin is glowing and soft.
Ammara
Advance Clearing Serum
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★★★★★Verified buyer
I am addicted to this product! My 6th bottle.
U.S.
Advance Clearing Serum
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★★★★★Verified buyer
Fantastic SPF. No greasiness or white cast, would highly recommend this product.
Lesley
SPF50 Serum
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★★★★★Verified buyer
The only serums that work for me, Alhamdulillah!
H.T.
Advance Clearing Serum
6th September
16th September
Under-eye care, ten days apart
Clearer, calmer skin
Jaz: hair fall, 5th bottle
Find your SHIFAH favourite
Shop the range.
Skincare made to fit your routine.
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Our founder's journey
Doctors said I was scarred for life. They were wrong.
A beauty treatment left me with third-degree burns and almost cost me my sight.
I turned to Quran-inspired botanicals and proven skincare science, and healed my skin the SHIFAH way.
My before and after speaks for itself. That’s why I created SHIFAH.
After the burns
Today
From third degree burns to SHIFAH · 1 min
Why SHIFAH exists
Made for skin or hair that's been through it all.
Dark marks, scarring and dull, tired skin need more than surface care. Many products sit on the surface. Ours are made to work deeper. Damaged, thinning or dry-feeling hair needs the same care at the root.
So SHIFAH curates the earth's best ingredients and backs every one with science, nature, faith and prayer.
Real people. Real results.
The science, simply
Why do your skin and hair look dull, tired or weak?
Skin balances hydration, barrier, renewal and tone. Hair relies on its cuticle, cortex and the scalp it grows from. When one slips, it shows.
- Dehydration Takes away that plump, fresh look.
- Uneven melanin Shows up as dark spots and patches.
- Barrier disruption Skin holds less moisture and feels tight.
- Breakage and split ends Lengths look thinner and uneven.
- Dryness and frizz A lifted cuticle leaves hair rough and dull.
- Shedding and less fullness Stress and lifestyle leave hair less full.
Different concerns need different ingredients.
The SHIFAH difference
Skin and hair are complex. Your routine can’t be basic.
Your skin, hair and scalp have many needs. One hero ingredient isn't enough.
- Barrier support Niacinamide · Cica
- Antioxidants THD Vitamin C · Vitamin E · Olive Fruit Extract
- Hydration Hyaluronic Acid · Aloe Vera
- Targeted actives THD Vitamin C · Niacinamide · Bakuchiol · Peptides
- Hair strength Rice Water · Black Seed Oil
- Scalp care Rosemary · Caffeine
It's not how many ingredients. It's how well they work together.
Skin & hair
Backed by science
26X
Skin
Vitamin C
Greater penetration in a lab comparison.
59%
Skin
Bakuchiol
Improvement in dark spots in 12 weeks.
70%
Hair
Black seed
Improvement in hair density in 3 months.
10.6%
Hair
Caffeine
More hairs in the growth phase in 6 months.
And that's just four. Every SHIFAH product page shows the study figures behind its own ingredients, from Kojic Acid and Niacinamide to Rosemary and Rice Water.
Science-backed
Research-led
Potent actives · Fast-absorbing · Multi-benefit
Backed by science – View the studiesThe SHIFAH way
From the earth. Backed by science.
We curate the earth's best ingredients, then back every one with science, nature, faith and prayer.
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Bakuchiol, Himalayas
Clinically matched retinol, gentler on skin.
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Saffron, Kashmir
Prized red gold, treasured for centuries.
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Olives, Palestine
From ancient groves, rich in nourishing oils.
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Turmeric, Kerala
The golden root of Ayurveda, vibrant and potent.
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+ Science-Backed Actives
THD Vitamin C, niacinamide, peptides and more.
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Made to high standards
CPRS compliant, UKCPN notified and made in GMP & ISO certified manufacturing.
Not sure where to start?
Find your SHIFAH routine
Answer a few quick questions about your skin, hair or body. You’ll get your matched routine and 10% off your first order.
- Get a routine matched to you, with no guesswork
- Unlock 10% off your first order
- See exactly which products to start with
A little good with every order
Every purchase feeds someone in need.
Every purchase provides food packs through our sadaqah programme. Their prayers are with you.
Shop and give back
My story
I've made every mistake with my skin and my hair, so you don't have to
I'm writing this as your big sister, someone who has been through it all with her skin and her hair.
A beauty treatment left me with third-degree burns and almost cost me my sight. Doctors said I'd be scarred for life. I was prescribed medical-grade skincare, believing that because it came recommended by professionals, it must be safe for me.
But when I started looking deeper into the ingredients, I discovered things that shocked me. Ingredients with potential health concerns, preservatives associated with formaldehyde release, chemicals under scrutiny for their effects on hormones, harsh drying alcohols and ingredients derived from animals.
My hair had its own story. Covid got me home bleaching and using box dyes, until my hair snapped off in a pool in Egypt and I was shedding like a cat every day.
Then I looked beyond skincare. I went to the supermarkets I had trusted for years. The shampoos, cleansers, body washes and everyday essentials we use without a second thought. I started reading the labels. And the more I researched, the more questions I had.
Why were we expected to understand complicated ingredient lists ourselves? Why weren't we taught to question what we were putting on our skin and hair every single day? Why did something being sold on a supermarket shelf automatically make us assume it was right for us?
I realised that I couldn't simply rely on a brand name, a professional recommendation or attractive packaging. I needed to understand what I was actually using.
I didn't want to spend my life putting things on my skin and hair without knowing what they contained.
We trust supermarkets, brands and professionals blindly. I did too, and my skin and hair paid for it. So I set out to fix it, first for myself and then for everyone else. I turned to Quran-inspired botanicals and proven science. My skin healed and my hair has changed. That's why I created SHIFAH, so you don't have to go through what I did.
Farnaz Khan, Founder, SHIFAH
Straight from our customers
Loved by our customers
Don't take our word for it.
50,000 customers served across our skincare community.
4.9
4.9 out of 5 from 3,394 customer reviews across SHIFAH
Good to know
Frequently Asked Questions
Your skin journey, guided by nature, science and faith.
What makes SHIFAH different from other skincare brands?
SHIFAH is skincare made with intention. We combine botanical ingredients inspired by the Qur’an with modern cosmetic science, so you never have to choose between your values and seeing a difference in your skin.
- Real customer results: 93% of users in our consumer study reported less visible dark spots and pigmentation.
- Loved by 50,000+ customers, and 75% come back for more.
- Plant-based and alcohol-free, made with halal-conscious values.
- Every purchase feeds someone in need through our Sadaqah programme.
Skincare with purpose. Beauty with meaning.
Is SHIFAH suitable for sensitive skin?
Yes. Our formulas are plant-based and alcohol-free, with no added perfume, so they’re made to feel comfortable from day one. One customer told us: “Nothing works for me because I always seem to have a reaction to EVERYTHING… My skin is brighter and already looks so even!”
Do a quick patch test before first use and check the full ingredient list on this page, then enjoy your glow.
When will my order arrive?
Fast! We dispatch Monday to Friday with 24-hour tracked UK delivery after dispatch, so you can start your routine sooner.
- Free UK delivery on orders over £25
Orders placed at the weekend are dispatched the next working day, and your tracking link lets you follow your order to your door.
Which SHIFAH product should I start with?
Start with the concern that matters most to you:
- Dark spots, uneven tone or post-blemish marks? Start with our Advance Clearing Serum. 93% of users in our consumer study reported less visible dark spots and pigmentation.
- Want a complete routine? The Glow Up Starter Bundle gives you all 5 steps in one go.
- Protect your progress: add our SPF50 Serum every morning.
- Dry or dull-looking skin? Our Glow Moisturiser keeps skin hydrated and glowing.
Still not sure? Message us and we’ll build your routine with you.
When will I see results?
Many customers see a glow within days. “I’ve only been using this 3 days and wow… My skin is brighter and already looks so even!” Verified review
- First week: an instant glow and brighter-looking skin.
- Day 30: a smoother, more radiant complexion.
- Day 60: dark spots look visibly lighter. And this is just the start.
- Day 80: your full transformation, with a more even tone and a glow that keeps getting better.
In a double-blind clinical trial, 59% saw improved dark spots in 12 weeks with bakuchiol, one of our key actives.
The longer you use it, the better it looks. It’s why 75% of our customers come back. Wear SPF daily to protect your progress.
What does “Every Purchase Feeds” mean?
Every SHIFAH order feeds someone in need. Through our Sadaqah programme, each purchase helps provide meals to people who need them most.
Inspired by the Islamic principle of Sadaqah, it means your skincare routine carries a reward beyond the mirror.
Care for your skin. Feed someone in need.
How are SHIFAH products made?
Every SHIFAH formula starts with nature and is finished with science. We pair potent, carefully curated botanicals, inspired by those referenced in the Qur’an, with premium, fast-absorbing cosmetic actives.
- Plant-based ingredients
- Alcohol-free formulas, with no added perfume
- Made with halal-conscious values
- Manufactured under the quality standards required for their production
Potent ingredients, made with intention, for skin you’ll love more every day.
Still unsure which products are right for you?
You don’t have to work it out alone. Tell our team about your skin, whether it’s dark spots, uneven tone, scarring, dryness or dullness, and we’ll recommend the routine that fits you best.
Join 50,000+ customers who started exactly where you are now, and 75% of them come back for more.
